Prism London Eyewear Case

"Eyewear is about optics and light, it was intended to capture this in an iconic design. A crystalline prism form seemed idyllic as a solution, the transparent two-piece injection moulded case stands upright and reflects this core idea that glasses are all about light and vision. The case design stands apart from anything else on the market giving the PRISM brand real standout at point of sale.

PRISM is a new brand of hand-made, hand-finished glasses. It was a primary objective to create an outstandingly different concept for eyewear packaging that also offers POS display. PRISM is aimed at the top end of the eyewear market, to people for whom glasses are an important aesthetic accessory and retailed at global high-end stores to include Browns, London and Barneys, NY."