Personalized eyewear with Silhouette
Silhouette is the first and only eyewear brand in the world that focuses on aesthetics and is attentive to people’s needs. Silhouette is also the first and only brand in the sector that specializes exclusively in creating and producing rimless frames. Since 1964 Silhouette’s credo has been based on the principle that everyone is unique and eyeglasses must enhance the face to make them a pleasure to wear every day.
In collaboration with Mary Greenwell, the internationally-renowned makeup artist, Silhouette has set up a unique consultancy program: Rimless Aesthetics. With limitless aesthetics, it is based on pure design, lightness and openness and lets you to experience the real pleasure of wearing eyeglasses, of seeing and being seen. Rimless Aesthetics means creating a harmonious balance between the eyeglasses and the wearer to enhance an individual’s natural beauty, personality and comfort.
To create personalized eyewear frames and make choosing eyeglasses a really pleasant experience, Silhouette has set up an individual consultancy system called Styling Days, with professional Style Consultants who help you to choose the most suitable model. Individual appointments are with company-trained Style Consultants who listen to consumers’ needs and desires to create “customized eyewear” that they can wear all day in total comfort and harmony.
The consultancy lasts about 45 minutes and consists of a series of steps for creating personalized Silhouette eyewear. The style and character of the individual are the starting off points for identifying the Silhouette collection in the Essential, Extravagant and Luxury lines that best expresses the consumer’s personality. Next comes the colorimetry study, which recognizes a “warm” or “cool” skin type by means of the skin’s sub-tones and indicates the most enhancing colors. The analysis is completed with the study of eye shape, brow arch, face shape and hair characteristics for choosing the lens shape that will open up the eyes and emphasize expressiveness. The next stage is the definition of the eyewear that best complements the person as a whole. The consultancy ends with some beauty advice and, for women, a practical makeup demonstration.
