Paris Hilton at the International Vision Expo

Paris Hilton was in Las Vegas last Friday to promote a new line of her signature sunglasses at the International Vision Expo. The socialite heiress and actress was also promoting her signature brand clothing, swimwear, shoes, purses and accessories this weekend.

The heiress-turned-businesswoman was at the Sands Expo and Convention Center to promote her new line of sunglasses at the International Vision Expo.

“I’m very excited to be here at the Expo for the sunglasses and we’re having a huge fashion show tonight at the Hard Rock Hotel by the pool and big parties all weekend for it,” Hilton said.

She will join a collection of equally slender and beautiful women on the catwalk this evening and take part in a fashion showcase of not only her sunglasses, but her signature brand clothing, swimwear, shoes, purses and accessories.

Hilton, who first gained notoriety as one of L.A.’s most notorious party girls, then for a sex tape, and later, a reality show alongside former BFF Nicole Richie, has leveraged her name and developed more than a dozen product lines.

“I have 16 different brands,” she said. “I do it everything, I do sunglasses, clothes, lingerie, purses, shoes, hair extensions, hair products, … I do bed sheets, I do scrap-booking, I do everything.”

(Source: Las Vegas Sun)