Optical Master Club: a strategy to expand the brand

The current economic situation has led to a change in buying habits and the increase in particular trends that were less evident previously.
Consumers are no longer as loyal as they were, especially when it comes to buying products off the shelf, where emotional involvement is low and the variable service provided is almost always irrelevant. Under these circumstances, they choose the store with the best prices.
To prevent customers from going to other stores or believing that it is just one of many similar outlets, Optical Master Club has presented its associates with a winning strategy based on quality products, high levels of service and, above all, a unique identity.
This is why its identity must be recognized also in its products, which become a medium for communicating with customers and creating loyalty.
Optical Master Club can offer is members products with their outlets’ brands. The advantages could be:

-increased renown
-the protection of commercial policies
-competitor differentiation
-territorial defense
-quality products
-improved image
-increased profits

Optical Master Club has acquired certification from the IMQ Institute, a body recognized under Directive 93/42/EEC, which governs the sale of Medical Devices.