New proposals from adidas Originals
The new adidas Originals sunglasses have all the glamour of the Fifties and Sixties in a modern an ironical key: with trendy shapes and eccentric design, the new Curitiba models, Ipanema and Suria metallic edition, are the epitome of a young and metropolitan style inspired by music, sport and Brazil’s sunny and relaxed lifestyle.
Ipanema is the Rio de Janeiro beach that has far and away surpassed Copacabana in the contest for the coolest style. Antonio Carlos Jobim recognized the charm of this area in the Sixties when he wrote ‘The Girl from Ipanema’, arguably the most famous song to the beat of the bossa nova. The ‘Ipanema’ model by adidas Originals is the classical large and rounded feminine frame inspired by such stars of the Sixties as Audrey Hepburn (Breakfast at Tiffany’s) revisited with the young and fashionable pattern that characterizes the inside of the temples.
Curitiba takes its name from the city in the south of Brazil which was described by the United Nations congress as ‘the most innovative city in the world’. It is a center for students, entrepreneurs and artists: the annual theater festival, the museum dedicated to architect and innovator Oscar Niemeyer and the numerous cultural events open 24 hours a day attract a variety of visitors, whereas the face of the city, from the opera house to the bus stops, is defined by avant-garde design. The linear, squared-off design of the frame and the relaxing tropical print inside the temples make adidas Originals unisex model ‘Curitiba’ a combination of the classical Buddy Holly look of the Fifties and metropolitan fervor.
The top model in the adidas Originals sunglasses collection and winner of the Red Dot Design Award 2008 in the ‘jewelry, fashion and lifestyle’ category, Suria comes in a sparkling metallic gold or silver version. The design of the gold or silver laminate temples is taken from the sole of the legendary Adilette sandals and the one-piece lens has a metallic mirrored surface in colors that match the temples. The end result combines a fashion must – gold and silver – with a strong symbol: the reference to the hip-hop music group RUN DMC in ‘My adidas’.
