New license for Polaroid Eyewear
Polaroid Eyewear, a division of the international group StyleMark, has signed a license agreement with Sanrio GmbH, the owner of the Hello Kitty brand, for the launch of the new Hello Kitty eyewear throughout Europe, the Middle East and Africa.
Sanrio and Polaroid Eyewear are both known for their genuine innovation and timeless design and they have joined forces to celebrate Hello Kitty, one of the best loved characters in the history of cartoons.
The Premium Hello Kitty Sunglasses Collection also carries the Polaroid signature and has trendy, vivacious frames featuring the quality of Polaroid polarized lenses, which guarantee sharp, reflection-free vision and total protection from harmful UV rays. Thanks to their seven layers, they are also lightweight, shatterproof and scratch resistant.
Dedicated to all teenagers and young, fashionable women who are united by their passion for Hello Kitty, the collection includes 8 sunglasses models in lightweight materials. They feature original color combinations, shapes and sizes that will meet the needs of the most demanding fashion addicts.
From the most modern goggles to classic aviator sunglasses, the Premium Hello Kitty Sunglasses Collection will become a must for girls of all ages. The acetate frames come in black, brown, burgundy or white with contrasting interiors in shocking pink. The metal versions come in purple, gun, black and mother-of-pearl, with shaded lenses and metal filigree enhancing the design.
All the models have Hello Kitty’s cute little face or the logo on the frame, the lenses and the temples. The Polaroid logo is on the inside and guarantees authenticity and quality. In fact, Polaroid means style and quality at an accessible price.
The collection will be available starting December exclusively in top specialized opticians’ stores.
Jerry Dreifuss, Global Marketing Manager Polaroid Eyewear, stated: “We are very enthusiastic about this new partnership with Sanrio. Hello Kitty is a brand that is incredibly good fun and it will add to the momentum of our current portfolio of global brands”.
Stefano Mastropietro, International Licenses Manager at Sanrio, was confident. “We could not have hoped for a better partner. With its consolidated experience in the eyewear field and in lens technology, together with its extensive distribution network, Polaroid Eyewear is the perfect partner for this new collection. We are confident that the collaboration will be a success”.
