New Hot Wheels vision collection

Hot Wheels is the perfect ally for intrepid kids: choosing to wear Hot Wheels vision eyewear is a mark of distinction, it enhances the face and look of kids who want to stand out from the crowd and who believe in, and embrace, the intrepid mood that is a feature of the Hot Wheels brand.

Again this year, the Vision Collection presented by Inottica at Mido 2009 has the strong characteristics that are now a historical mark of distinction of a brand that is probably one of the most famous in the world… icons like wheels, the tire marks made by fast racing cars and sinuous flames enrich a collection whose timelessness is stronger than the latest fashions and trends.

A collection that Innotica’s creative team has no hesitation in describing as special, rich and with meticulous attention to detail; an example is the incredible laser-created polished/matte effects that decorate and emphasize all the historic Hot Wheels icons. The metal appliqués and lacquered logos also add value to the forceful character of this collection.

Inottica also uses sinuous, gutsy and chiseled shapes to add an extra touch of boldness to models with double temples and flame appliqués in colored metal.