Marchon and Diane Von Furstenberg together from 2010

Yesterday a license agreement was signed by which Marchon will produce and distribute the sunglasses and vision collections by Diane von Furstenberg (DVF).

“Diane von Furstenberg has created a classical style for self-assured women, a philosophy that we will incorporate in the sun and vision collections” commented, Marchon president and managing director Al Berg. “Her ability to effortlessly create a fashionable line aimed at all types of women has secured her a unique positioning in the fashion world and it is a real honor to include her license in our growing portfolio of stylists”.

Words that were echoed by the stylist herself, who said: “Eyeglasses are a necessity, they give protection but they are also a glamorous accessory and nobody better than Marchon knows how to make a product that is a perfect combination of technology and design”.

The Diane von Furstenberg fashion house was founded by the stylist in 1972. Famous for her iconic wrap dress and distinctive prints, DVF is now a global luxury brand and her collections of swimsuits, bags, footwear, suitcases, accessories, jewelry, watches, fragrances and rugs are in addition to her prêt-à-porter lines. Her unmatched collections are sold in over 56 countries and in 29 monobrand boutiques, worldwide.

The DVF eyewear collection will debut January 2010 and will be available worldwide in DVF stores, selected distribution chains and specialist outlets.