Make your eyes speak with Facebook

Facebook, the famous social network, has been enriched by an entertaining and original new tool that communicates your mood to friends in real time.
Called “say it with your eyes”, the new application promoted by Ciba is based on the widespread use of Facebook for communicating your current mood and commenting on friends’ notes about it.

The “say it with your eyes” application uses “pupils”: the eyes wearing its contact lenses express a wide variety of emotions. By using these cute eyes you can select one of the many expressions, match it with a comment and publish your mood in a personal profile.

Once again, Ciba Vision expresses the importance of communicating with the eyes by continuing to target young people and by being part of a medium like Facebook that is most often used by new generations.

“Say it with your eyes” is part of a wider communication campaign that conveys how important eyes are in daily life: eyes speak and can communicate much more than words alone. The eyes can express complicity, friendship, seduction and contact lenses make them freer to communicate, even on Facebook!