Look meets Italian National Basketball team

In Domegge di Cadore Monday, March 16, Look the Concept Factory met the Italian National Basketball team and Dino Meneghin, the new president of the Italian Basketball Federation (FIP). They are in the area to prepare for the upcoming Mediterranean Games in Abruzzo from June 26 through July 4, 2009, and to qualify for the 2009 European Championship in Poland from September 7 through 20, 2009.

Luca Ricci, the marketing manager of the renowned eyewear company, welcomed them and presented the great athlete, who comes from the province of Belluno, and the team with the sunglasses models designed by Look to be used also for sports. The line chosen for the team is part of the “sport utility” concept in which the company has for many years invested heavily in terms of research into materials and technical solutions. Apart from its extreme lightness and strength, the distinctive feature of the eyewear is its now consolidated double interchangeable simple or “curled” end pieces: one is suitable for normal working or leisure situations, the other for more active situations because they give perfect grip. The result is vision and sun models with a sporty look that loses nothing in style when worn on more formal occasions.

Because of these characteristics, Look believed that the eyewear was an appropriate gift for the team. With this first approach to the world of basketball, Look has expanded the “curl’s” range of disciplines, which have included such major partnerships as those with the Ragni of Pieve di Cadore and the crew of Spin One, and has strengthened the bond between the company and sport. It’s a great honor for the company in Longarone, which has always been alert to the need for sport and movement, and for everyone’s psychophysical wellbeing.
Look meets Italian National Basketball team
The company continues to consolidate link with the world of sport through approach to basketball

In Domegge di Cadore Monday, March 16, Look the Concept Factory met the Italian National Basketball team and Dino Meneghin, the new president of the Italian Basketball Federation (FIP). They are in the area to prepare for the upcoming Mediterranean Games in Abruzzo from June 26 through July 4, 2009, and to qualify for the 2009 European Championship in Poland from September 7 through 20, 2009.

Luca Ricci, the marketing manager of the renowned eyewear company, welcomed them and presented the great athlete, who comes from the province of Belluno, and the team with the sunglasses models designed by Look to be used also for sports. The line chosen for the team is part of the “sport utility” concept in which the company has for many years invested heavily in terms of research into materials and technical solutions. Apart from its extreme lightness and strength, the distinctive feature of the eyewear is its now consolidated double interchangeable simple or “curled” end pieces: one is suitable for normal working or leisure situations, the other for more active situations because they give perfect grip. The result is vision and sun models with a sporty look that loses nothing in style when worn on more formal occasions.

Because of these characteristics, Look believed that the eyewear was an appropriate gift for the team. With this first approach to the world of basketball, Look has expanded the “curl’s” range of disciplines, which have included such major partnerships as those with the Ragni of Pieve di Cadore and the crew of Spin One, and has strengthened the bond between the company and sport. It’s a great honor for the company in Longarone, which has always been alert to the need for sport and movement, and for everyone’s psychophysical wellbeing.
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