Kaos and La Matta penetrate the American market

Following coverage in nearly all of Europe, the Kaos and La Matta collections are setting out to conquer the American market and what better way to do so than Vision Expo West in Las Vegas. Area is aiming high for new positioning on an international level and the confirmation will arrive in the month of October, when the distribution carried out by 10 exclusive representatives for the brand names Kaos, La Matta, Oliviero Contini and K:Actor will begin through Classique Optique.
The company's objective is to proceed with coherent brand name management, granting the product considerable added value.

“Establishing ourselves in the United States is one of our primary objectives for 2010, states Elisio Tessaro, Area General Manager, “for this very reason we intend to give our collections plenty of room by implementing a widespread distribution policy entrusted to a professional sales network capable of presenting and getting the public to recognise a quality product with an innovative design.”