Ital-lenti: satisfied with Mido results

Hundreds of contacts and predictable success for the sweepstakes dedicated to opticians: this is how Ital-lenti concluded the 2009 edition of MIDO, the largest international showcase for the eyewear segment (Milan, from March 6 to 9). A success that once again confirms the leadership position held by this Belluno company in the ophthalmic lens sector in Italy.
“We received a number of important orders,” commented Leo Polzotto, Ital-lenti chairman, “This was a satisfaction that rewards our commitment to look towards the future confidently and our dedication in continuing to invest above all in technological innovation and research. We believe that some of our decisions, which were sometimes risky, were exactly what was needed to reach important goals over our long history.”
Even though the businesses closest to fashion are suffering heavily from the economic crisis, Ital-lenti continues to make successful moves in the market while enjoying healthy growth prospects. This is thanks to the strong technical specialisations of the lens product, the quintessence of visual wellness and the result of technological progress that undergoes continual evolution.
“Naturally, our most important public consists of the opticians,” continues Polzotto, “to whom we wanted to dedicate an original initiative in recognition of the trust they place in us. This is why we decided to create a sweepstakes with a grand prize of a flaming FIAT 500 Abarth, which symbolizes our intention to face current events with a fresh and captivating image and an increasingly competitive spirit.”
With the latest edition of the MIDO, Ital-lenti wanted to send an important message to the international eyewear market, confirming its utmost dedication to its clientele with service based on quality, technology, and quick deliveries. These are strong points that guarantee the company the total and ever-growing trust of the opticians and retailers they have been collaborating with for years.