Inottica: a successful 2009

Inottica, just a step away from the beginning of 2010, has done the numbers for its activities over the course of 2009. The results show that for the company 2009 was a successful year, despite the economic crisis which has not spared the eyewear sector.

2009 was a year distinguished by great results achieved during the two sector fairs, Mido and Silmo. An extremely important occasion for sector specialists, the two fairs were very positive for Inottica, both with regard to presences at its stand, as well as the contacts and interest shown in relation to its various Eyewear Collections, with licensed trademarks on display.

The Company’s results were a result of various factors, as briefly specified below:

technological innovation in the sunglasses collection, through the introduction of the extra safe O.Zone lens, now recognized as a synonym for safety and applied by Inottica on all the models in the Sunglasses Collections from 2009 on.

great interest in the Transformers Sunglasses Collection, a brand that is currently very strong, enjoying its day in the sun thanks to the huge triumph of the second film in the series, which was a box office success throughout the world.

the new offers in the Winx Collection, models which continue to convince the consumer, thanks to the stylistic choices and impeccable attention to detail.

many special initiatives dedicated to the 50th anniversary of Barbie, which Inottica honored unveiling its Barbie Women’s Collection, the first Glasses Collection for the adult consumer to use the Barbie name.

One of the greatest successes of 2009 was the vision/sun collection with the Hello Kitty brand - the most famous cat in the world: these models, impeccable in every detail, were a success with both the public and sector specialists.

These glasses bring together all of Inottica's experiences and tell its story -- a company specialized in the children's-teenager's market for over 10 years and able to meet any need and desire for a special target, which is particular, changeable, and very demanding.
Products dedicated to the children’s market must be created with special care during every single step, so that not only can a perfect combination of fashion and design be achieved, but most importantly, all combined with safety.