Innovation and creativity are the hallmarks of X-Ide

Creative thought is the heart and soul of Immagine Eyewear: creativity has overtaken every aspect of this company, from the product to communications, even exerting a positive influence on strategies and actions.
Susi and Tiziano Tabacchi, the brother and sister team who own this brand name, are absolutely convinced that creativity is the key ingredient to any business, especially in their art: creating designer eyewear with a high content of innovation and technology.

Creativity is the basis of innovation: they are complementary activities. Innovation cannot exist without creative ideas. Innovation is born of research and a curiosity that lures us away from conventional ideas.

At Immagine Eyewear, everyone loves seeking new forms, new styles, new techniques, new products, new journeys down the road of design. The innovation and creativity that distinguish X-Ide® have given rise to avant-garde solutions in the field of eyewear in terms of design projects, prototyping, and the application of new materials and technologies.

All this has enabled Immagine Eyewear to position itself on the market: a creative boutique founded on the exchange of values and the quest for excellence, in the hands of a talented and dedicated group that counts design and an enterprising Italian spirit as it strong points.