GreenVision cruise in the Caribbean

Against the splendid backdrop of the Caribbean, Costa Crociere’s luxury cruise ship, the Costa Atlantica, was the location for the annual conference for members of the Consortium of Italian Opticians March 28 through April 5 – Gruppo GreenVision.

President Gaetano Fortunato was determined to have this meeting, not only to thank members and suppliers for the outstanding work they had done “together” – as the president underscored – but also to focus on new strategies and actions for the current year.

As well as the members, also taking part in the cruise were suppliers and partners, such as CooperVision, the main sponsor of the event. The company’s top management wanted to be present to reinforce its first class relations with GreenVision, to congratulate it on the excellent results achieved and to plan the future activities of the partnership between the two companies.

The meeting also underscored GreenVision’s considerable commitment and determination in continuing to invest in communication as a strategic marketing lever and for stimulating sales.

The trust and excellent collaboration between GreenVision and its partners were also confirmed by the presence of the directors of Zeiss, the world leader for precision lenses, with which the Consortium launched a national co-marketing and promotional campaign that is still ongoing.

The cruise was also a fantastic opportunity to relax in the sun, enjoy Latin-American dancing to the beat of the salsa and merengue, but above all to further consolidate the entire work group in view of upcoming commitments. Many projects are brewing and they range from a new national campaign to new branded products and a number of marketing initiatives.