Francesco Pellegrini appointed ESA President

Francesco Pellegrini is the new president of the ESA (European Sunglasses Association).

“I’m honoured to be elected as the new ESA president. This is an important role for me and I look forward to fulfilling it and leading the organization in focusing on its primary mission: “Protecting the Eyes With Quality Sunglasses” -  said Pellegrini.

The new President expressed his aim to improve the ESA’s reach by supporting the growth and development of the European sunglass sector and protecting the European Sunglass Industry.

With an active involvement in topics of particular interest, such as European and International standards for sunglasses, ESA will continue to assist Members and all interested Groups with professional and objective information on all sunglass related matters. Finally, all the efforts of the ESA will be geared towards protecting consumers ensuring they have access to quality products.

Pellegrini underlined that the general economic situation and market recession should be seen by the ESA as opportunities to be even more effective in its goal of focusing on protection and quality in the eyewear business where sunglasses have become a particularly competitive sector in the market.

Relying on support from Rod Lane, Vice President, ESA and Petra Eckhardt-Köstler, Managing Director, ESA, Pellegrini will bring to the organization his personals attitudes and past professional experiences to provide a critical point of view and determination to improve the ESA’s activities and ensure its effectiveness in all areas relating to the sunglass sector.