Fedon presents new ecological cases

Callisto Fedon, a third-generation industrialist whose company Giorgio Fedon & Figli SpA has celebrated its 90th anniversary this year – has always given prominence to creativity and innovation, the pillars of success that have made his company the world leader of the eyewear cases and accessories sector.
To counteract increasingly aggressive competition from China, which is totally indifferent to the problem, Fedon is now paying particular attention to sustainable production that has less impact on the environment and is setting the trend for new ecological awareness in the sector. He is convinced that ecological and recycled materials – the expression of a sensitive modern society – will admirably meet contemporary tastes in color and fashion.
“It is mainly a cultural question” - Fedon emphasized – “We have seen what is happening in the food sector. Are we still prepared to eat products that have been artificially colored because they look better but are a danger to ourselves and the environment”?
The new proposal is Moda: a line of eyewear cases that combines the taste of “nature” colors with shapes dictated by current fashions. A blend of the ecological and fashion with the addition of sensitivity and respect for the environment. A natural collection which holds eyewear, protects it and the environment, and makes new generations aware of this issue. The effect is very trendy: materials with a “paper effect”, natural shades with splashes of color, and attention to details are the elements that characterize the collection.
A “Fedon Island” for a cleaner and healthier environment with the hope that many more will want to sail in its sea.