Eyesway meets Corrado Moro

Tesmo International is the new company that was set up last June to focus on the management of Coco Song, the renowned Italian brand that after ten years on the market now has a new multiproduct and multichannel strategy aimed at combining eyewear and jewelry.

To find out more about the future of Coco Song and the new additions scheduled for the upcoming seasons, we asked company CEO Corrado Moro a few brief questions.

As everyone knows, this year’s global economic situation has not been very favorable. Are there any signs of recovery? What are your expectations for the future?
There are weak signs of recovery from the market, but despite the difficult economic situation I am optimistic about the future of Coco Song. Our brand targets a niche segment that continues to be informed and on the lookout for something new and we offer it a new business concept in which we strongly believe.

The annual edition of Silmo has just ended. Are you pleased about the results?
The fair ended with positive results for Coco Song. The new eyewear-jewelry concept and the marketing strategy that will guide our next steps was extraordinarily successful at commercial level and attracted international media to our stand at Silmo. We returned to the company with the confirmation that people like Coco Song’s “new path” and that it will develop current market potential.

After the success of the Coco Song eyewear and jewelry collection, what comes next?
Over the next twelve months we will add more eyewear and jewelry to the collection, but we’ll wait until fall 2010 to expand the range with new accessories in leather and watches. Obviously, they will be in line with the Coco Song mood and, above all, they will be the natural extension of Coco Song’s new personality.

What events will you be taking part in before the next major appointment at Mido March 5 through 7, 2010?
At end October we’ll be at IOFT in Tokyo, our reference fair for the market in the Far East.