Chopard decorates Ducal Palace in Venice
De Rigo Vision is pleased to announce a maxi poster exclusively for Chopard Eyewear, the highly prestigious label in the group’s license portfolio. Beginning with Piazza del Quirinale in Rome, Chopard’s successful outdoor campaign then went to the exclusive fashion quadrilateral in Milan. Continuing into the warm season, for the entire month of April the happy image will be visible on one of the oldest and most prestigious buildings in Venice, the Ducal Palace, on the façade facing Riva degli Schiavoni and on the side where the street leads to the Bridge of Sighs.
An exclusive position which, for about a month, will be the extraordinary luxury showcase for the eyewear campaign by the Geneva watchmaker and jeweler’s. The visual is specially designed to be in harmony with the cobalt blue background dotted with white clouds, “The sky of Sighs” by Oliviero Toscani shows a sophisticated woman standing out against the blue sky, her face refined by the marvelous Limited Edition eyewear. Sumptuous temples emphasize the richness of the eyewear that features numerous rhinestones set into decorations, which illuminate it with delicate elegance thanks to the play of light on the sparkling crystals. Completing the stupendous image with a refine and classy total look is a 73.24-carat diamond collier and a pair of matching earrings from Chophard’s Haute Jewelry collection.
Visitors to Venice will be captivated by the sunny poster which has the positivity and vitality that has inspired Chopard’s numerous collections of watches and jewelry and makes “happiness” a symbol that identifies the brand. Particularly conveyed are its cult lines of jewelry, such as Happy Diamonds, Happy Spirit and Happy Sport watches in which “happy” diamonds move freely on the face.
For years Chopard has been increasingly sensitive to, and has taken part in, numerous initiatives for the conservation and protection of fine art in Italy and throughout the world, such as its collaboration with the Historic Homes Association or its support of the Prince’s Foundation formed by H.R.H Prince Charles, which operates in the area of art, architectures and environmental protection. “It is a privilege for us to contribute to the funding of the restoration of one of Venice’s symbolic buildings so that future generations can also enjoy its marvels” stated De Rigo Vision chief executive Michele Aracri and Chopard Italy chief executive Davide Traxler.
