Area in Hong Kong
The Tokyo fair has recently ended and the international eyewear world is preparing for the next important appointment: the Hong Kong fair. Numerous companies in the sector will be taking part in this happening, where there won’t be any lack of novelties. Certain to attract attention and the spotlight will be the colorful Kaos models signed by Area.
Thanks to a quality product and innovative design, Area will be presenting its Kaos, La Matta and Arvis collections in Hong Kong.
Kaos is the collection that plays with color and transforms it for a young and dynamic target. The dazzling unisex models are eye-catching and striking thanks to “fluo” colors that create a world of accelerated sensations. Vision models perfectly combine cheerful contrasts in different materials like steel and metal and unite irony with sophisticated design for an effect that’s never banal!
La Matta, a sexy and excessive brand. Richness and color are the key words that describe a collection for refined and eccentric women who want to be daring. For vision models, colors with a strong personality, like gold, black and red, accompany details in tiger stripes and leopard spots. La Matta designs precious and highly imaginative eyewear where colored stones, engraved wings and Swarovski crystals are the distinguishing elements of a collection that can’t fail to be a success.
In support of the extrovert souls of these two brands, the advertising campaigns convey a fascinating, intriguing world that enraptures and amazes. Kaos features a young woman illuminated by thousands of contrasting colors in a visual that is part real part imaginary, almost like a character in a futuristic comic strip. La Matta presents a young and passionate woman with an aggressive and intriguing attitude, in perfect tune with the philosophy of the collection.
In addition to the elegant and colorful eccentricity of Kaos and La Matta, Area will be giving considerable space also to the Arvis brand. The collection describes a masculine world with its strong and decisive sun and vision models. Vintage style and leather details in a collection with a retro flavor that combines classical elegance and personality.
“International fairs” - said Elisio Tessaro, General Manager of Area – “are an excellent occasion for demonstrating that intense work on a product and the importance of research, the choice of materials, quality and design, lead to excellent eyewear and an alternative to the world of the big designers”.
