Area at Vision Canada in Calgary

From east to west, non-stop! The Hong Kong fair finished recently and now Area will be animating another international happening with its precious collections: Vision Canada in Calgary. The Italian company that is renowned throughout the eyewear world for products with innovative design is not new to the Canadian market because the successful distribution of the La Matta collection began some months ago.

“We have big projects for Canada”, said Area General Manager Eliso Tessaro. ”Together with the United States, it is one of Area’s main strategic and commercial objectives for 2010.” It is an important challenge for the Italian company that in recent months has begun an aggressive and determined policy for the development and penetration of new markets. Specifically, the Calgary fair will be an excellent showcase for the Kaos, K:Actor, Arvis and Oliviero Contini collections.

For these four brands Vision Canada is the best showcase to display the Area collection on a personalized stand complete and enriched with pop materials in line with the brands.

“At the moment”, Tessaro continued, “we are organizing a sales network for the four collections presenting to opticians a quality product with innovative design that will also capture the Canadian market”