A successful fair for Hoya

Today more than ever, effective supports are required in order to keep pace and Hoya flanks its optician-optometrist partners with marketing activities and systems to further enhance the complete range of renowned, high-quality products.

The most successful attractions at the Hoya stand included Hoyalog, Super Hi-Vision, and Hoyalux iD MyStyle.

Hoyalog is the first and most common on-line system to be completely integrated with the Hoya production system, thereby allowing the optician to manage orders automatically, simply, and quickly, and to receive customised lenses with optimized thicknesses, pre-shaped, and ready to be mounted. Designed and patented by Hoya, it facilitates sales point management and highlights the Opticians' professionalism.

Super Hi-Vision: the super anti-glare treatment that is 3 times more scratch-resistant, extremely easy to clean and – something totally new – offers a 3-year guarantee on manufacturer’s defects. This 3-year guarantee, in addition to guaranteeing a superior product, has the enormous advantage of fully satisfying the client by creating mutual satisfaction between the optician and his client.

Hoyalux iD MyStyle is the new progressive lens personalized by Hoya exclusively for selected opticians-optometrists. iD MyStyle was created by starting out with the most important issues: life style, visual needs, and the level of satisfaction. This allows the optician to select the variant that corresponds perfectly to the needs of his client from among a practically infinite number of possibilities. Thanks to maximum personalisation, the risk of not adapting is reduced to a minimum: just one more reason for developing the professionalism of the optician-optometrist and guaranteeing customer satisfaction.