Cerruti 1881 chooses Allison

Cerruti (Finpart Group) and Allison (It Holding Group) have signed a license agreement for the production and distribution of the Cerruti 1881 eyewear line. The agreement is for five years and is renewable for a further five.

The considerable length of the agreement symbolizes the strength of a project that will allow Cerruti and Allison to work systematically towards the development of an eyewear line in which creativity and innovation will be the predominant elements.

Product development is already underway and will include Cerruti 1881 sunglasses and vision collections for men and women. The first 50 models will make their official debut in May 2004 at Mido, Milan.

With this new license agreement, Cerruti expects the same success that has been achieved over the last two years with the Cerruti 1881 Prêt-á-Porter collections for men and women and with the brand-linked licenses in the perfumes and fashion accessories fields.