London Fashion Week moves to new location September

London Fashion Week ended yesterday and, for the first time in its 25-year-old history, it devoted an entire day to male fashion proposals.

Thanks to the new initiative dedicated to menswear, yesterday there were about twenty collections signed by emerging stylists like James Long, Christopher Shannon, Jw Anderson, Carolyn Massey, Lou Dalton, Tim Soar, Bstore and Sibling.

But London continued to play its role as showcase and launching pad for new talents also in women’s fashion. The main players Tuesday belonged to the new generation: House Of Holland, for example, presented a collection inspired by Pantone color charts, and Peter Pilotto perfected his stylistic language based on the use of original patterns and the precise and attentive interpretation of tailoring.

Also on the runway, newcomers Mark Fast, who focused on knitwear, and Mary Katrantzou with her patterned dresses and original accessories. There was space for young people also at Fashion East, with shows by Natascha Stolle, Maria Francesca Pepe and Holly Fulton, and at The Same Generation, which was dedicated to Gemma Slack, Komakino and Craig Lawrence.

The British Fashion Council, which organized the event, announced that the September edition will not be held in the gardens of the Natural History Museum in South Kensington, but at Somerset House, a magnificent building overlooking the north bank of the River Thames, close to Covent Garden and Trafalgar Square in the center of London.