Record numbers for Eyesway, the optics and eyewear portal

The figures seem to leave no room for doubt. Eyesway.com’s new graphics and functions are definitely a winner with sector operators and anyone who is simply passionate about optics, fashion and eyewear. In the three months since it began, it has met with unparalleled success, a confirmation that the portal is an important online reference point for the eyewear sector.

A closer look at the huge amount of available data shows that visitors to www.eyesway.com have increased every month from about 10,000 in fall 2008 to the present 21,000 visitors. This truly significant growth is also demonstrated by the number of pages that have been seen – over 80,000 every month.

It’s an increase in quantity, but the quality has also improved given that every visitor spends an average of almost 8 minutes in the site’s news area; thanks to the richness of the contents, 70% of visitors go to the site directly (not via external links).

The latter figure clearly underscores and highlights the reference audience’s loyalty and attachment to Eyesway for finding out about what’s new in the sector, worldwide.

This characteristic also emerges strongly from the impartiality of the figures. Because of the authoritative contents provided by numerous global partnerships and the English language version, every month Eyesway is accessed by thousands of visitors from other parts of the world who spend a long time on the portal’s pages looking for news, curiosities, collections and reports.