Visionworks Announces Official Sponsorship With the PGA TOUR

PHOENIX—Visionworks, which has been in the midst of a market-wide rebranding in the U.S., has announced its official sponsorship with the PGA TOUR, beginning with the company's participation in the Waste Management Phoenix Open, Jan. 28 through Feb. 3, 2013.   The sponsorship, which designates Visionworks as the Official Eyewear Retailer of the PGA TOUR and Champions Tour, comes on the heels of the San Antonio, Texas-based retailer's recent rebranding of its stores across the U.S., including 17 Visionworks stores (formerly EyeMasters) in the Greater Phoenix area.   Brighter in layout and appearance, the redesigned stores offer a larger selection of contemporary eyewear styles , which a company statement describes as, "The most frames, the best people and the right prices—the culmination of Visionworks' 'A Better You' brand promise."   Read the article on VMail