Summer and training: a successful combination
With Optomaster, online specialist and managerial courses in addition to new courses in social marketing Summer, a time to rest and recoup the energy used during the year. Summer, a time to read that book at long last, a time to think about new activities and initiatives for the optical center. Summer, a time for... training. Training that is possible with Optomaster (www.optomaster.it) – Italy's leading ongoing optical training company – by taking the opportunity during the summer to add a skill to your professional résumé, to "do that updating you didn't have time to do during the year", take the reins of your optical center's web marketing and, at last, put into practice some new ideas for next season ... According to testimonies published in the Osservatorio Nazionale dell'Ottica (National Optical Observatory) launched by Optomaster during the first quarter of 2013 (osservatorio.optomaster.it), training is really important for the personnel of modern optical centers, it is an essential element of differentiation from the innumerable non-specialized outlets that nowadays propose prescription eyeglasses. Optomaster offers an extra incentive for summer training courses: anyone who buys during this season will receive a free online course or a discount on campus courses in the last four months of the year. Given the particular current trend, the online courses titles include: "Web Marketing per il centro ottico: conoscerlo, capirlo, applicarlo con successo" (Web Marketing for the optical center: know it, understand it, apply it successfully) by Gabriele Cazzulini, one of the major national experts on social media marketing, an educational course for fully understanding the world of social networks, their advantages and uses. Interest in an on-campus course on this subject can be communicated to Optomaster by writing to segreteria@optomaster.it Concerning the "Social" world, July and August represent an opportunity for online meetings and exchanges with professional optometrists all over Italy. Optomaster invites you to take part in the abovementioned Osservatorio Nazionale dell'Ottica with comments, contributions and anything else that may be useful for the growth of the "community". Just send an email to ufficiostampa@optomaster.it. It's even simpler to follow the "Optomaster" page on Facebook, which is always updated with sector developments, news and curiosities and in which everyone is invited to take an active part. For the fall and coming season, Optomaster has planned a series of new developments that range from online and in-shop courses to new customized consultancy services for optical entrepreneurs and new services for innovative optical centers.
