Silhouette: an icon for an icon

Patrick Dempsey - photographed by Peter Lindbergh - is the new face of Silhouette This model is said to be the icon of rimless eyewear. It was presented in 1999, took a trip into outer space, it has been constantly perfected and is now a dynamic evolution: Titan Minimal Art – The Icon. One of the world's most popular TV series personalities, he has captured the hearts of viewers as dr. Derek Shepherd and wears Titan Minimal Art by Silhouette: Patrick Dempsey. When two icons meet and are photographed by a third icon, Peter Lindbergh, the result is an extraordinary campaign that Silhouette will present early in March.   For highly successful Hollywood actor Patrick Dempsey, design is good "when it is simple, functional and not over-obvious". Silhouette has accompanied the presentation of "Titan Minimal Art – The Icon" with a long campaign titled "An Icon for an Icon". It is about the icons of an innovative and relaxed lifestyle. "Titan Minimal Art – The Icon" and Patrick Dempsey: they are both attractive but the latter is also said to be one of the sexiest men in the world. "We were convinced by Patrick Dempsey as a personality and there is no doubt that our clients also like him. Self-assured, reserved, innovative and consistent in everything he does, Patrick Dempsey genuinely personifies the meaning of Silhouette and "Titan Minimal Art – The Icon", Arnold Schmied, co-owner and president of Silhouette International, confidently stated. Enthusiastic about his vision and sun eyewear, in his custom-made Titan Minimal Art, Patrick Dempsey can now be convinced of the qualities of this eyewear also for daily life.   Seeing Patrick Dempsey during his leisure time is one of the characteristics of the campaign: driving, because he is a motorsports enthusiast, and demonstrating his skill at juggling. "It is important to us to show Patrick Dempsey in situations where he is himself and not playing a role – and, of course, when he is wearing vision eyewear or sunglasses", said Christian Hafner, Brand Director Silhouette, who announced the continuation of the campaign with other icons.   The language of the visuals is natural, credible and authentic. This is where the third icon comes into play: responsible for the extraordinary language of the visuals is star of photography Peter Lindbergh. There is nobody like him for capturing emotions and intimacy and, at the same time, showing important personalities. "Peter is a living legend – and not only as a photographer. Working with him was fantastic for me!", said Patrick Dempsey as he enthusiastically described his collaboration with Peter Lindbergh.   With "Titan Minimal Art – The Icon", Silhouette consistently continues the story of records in creativity and innovation. The lightweight and versatile eyewear is striking because of its refined robustness and impressively simple and dynamic design. In a modern and distinctive way, the design of "Titan Minimal Art – The Icon" reflects the lifestyles of people who live life freely and lightheartedly and attach great importance to authenticity.   From March through October 2013, the Silhouette campaign "An Icon for an Icon" with Patrick Dempsey will appear almost all over the world, mainly in selected specialized optical stores and media.