Safilo signs license agreement for Bobbi Brown eyewear

Roberto Vedovotto: "We are very pleased to announce this partnership with Bobbi Brown, an innovator in the make-up industry" Safilo Group and Bobbi Brown, the iconic cosmetics company owned by Estée Lauder and founded by world-famous entrepreneur and make-up artist Bobbi Brown, have announced an international license agreement for the design, production and distribution of vision frames and sunglasses.   "I am enthusiastic about starting this new adventure with Safilo. I think make-up allows women to feel and look themselves, but prettier and more confident", said Bobbi Brown, founder and creative director of Bobbi Brown Cosmetics. "As a make-up artist, I have observed women's faces for more than 20 years and believe that eyewear is the natural development of my experience in the field of beauty. I identify the most suitable shapes and colors for every woman's face, skin tone and personal style: this is a unique and innovative approach to interpreting eyewear".   "We are very pleased to announce this partnership with Bobbi Brown, an innovator in the make-up industry, who believes that beauty is not about looking perfect, but about celebrating a woman's personality", said Roberto Vedovotto, CEO of the Safilo Group. "We want to repeat the great success of Estée Lauder with this brand by creating collections that are modern but at the same time classic and designed to emphasize every woman's innate beauty".   The agreement will run until December 31, 2018, with the launch of the first vision frame and sun glasses collection in spring 2014.