Safilo-Fendi cooperation takes off

Safilo has announced a license agreement for design, production and worldwide distribution through 2022 The Safilo Group and Fendi have announced a license agreement for the design, production and worldwide distribution of Fendi sunglasses and vision frames through December 31, 2022.   "We are extremely pleased to announce this agreement with Fendi" – declared Safilo Group CEO Roberto Vedovotto. "We are proud to add to our portfolio a brand with such a unique and extraordinary heritage. The know-how that has always distinguished Fendi handbags, accessories and apparel, in addition to the craftsmanship and ability to innovate in haute couture furs, will be transferred to and fully enhanced in the eyewear collections, thanks to our considerable expertise and ability to interpret the codes and values of luxury. This agreement further consolidates solidarity with the LVMH Group and will allow Safilo to establish even closer relations with the best clients all over the world".   "The decision to sign a partnership agreement with the Safilo Group stems from deeply shared values and intentions" − commented Pietro Beccari, president and CEO of Fendi. "Know-how, an obsession with quality and innovation together with the history and undeniable experience that Safilo has acquired in the eyewear sector over the years are all basic elements that combine perfectly with an iconic brand such as ours, which has a great and profound tradition, but is always avant-garde and projected toward the future".   The Fendi eyewear collections created and produced for sophisticated, feminine and elegant women, will be available starting January 2014 at Fendi boutiques, major department stores and optical stores throughout the world.