Safilens: the strength and creativity of being Italian

Vincenzo Bruno: "a company of pure innovation without compromise" Being Italian is a matter of pride for Safilens. Talking about it at Mido 2013 is managing director Vincenzo Bruno, who summed up the expectations of the lens company based in Gorizia. "We expect to be recognized and appreciated as a company that is 100% Italian, capable of innovation and developing unique products. A company whose strength and creativity stems from being Italian and which tries to stand out at international level with the technological strength of its products."   Let's go into detail about the new products you will present on this occasion. "We will present OPEN 30, the world's first monthly lens in silicone based on Fusion Technology (HA + HSP). It is an extremely sophisticated and innovative product totally invented by passionate Italian brains."   The words used most frequently are research and innovation. I think your segment is no exception. "Product innovation and the research and development of new technological solutions are the one and only way of overcoming the crisis and being a global company with a chance of success at national and international level."   Your company in two words. "Pure innovation without compromise. Synthesis and fusion between the pharmaceutical world and the world of contactology."   Apart from Mido, are there other important appoints in your 2013 agenda? "During the summer of 2013 we will launch the new high-performance and innovative Toric lens for which we will organize a series of events and meetings with sector professionals. In June, we will be at the BCLA Clinical Conference & Exhibition in Manchester (UK), the third international appointment in 2013 after OPTI and, obviously, Mido."