Rodenstock presents Porsche Design Iconics

Futuristic design and refined German engineering for the Two-in-One Hairband Porsche Design is preparing to launch three completely new products in the eyewear world and points the spotlight on the brand's unmistakable style and distinctive philosophy of elegance and design. The first model in the Porsche Design Iconics line is Hairband, a unique frame that combines the elegance of a hairband with original and highly technological sunglasses.   The very first Porsche Design Iconics is limited edition Hairband. Not yet on sale, this exclusive frame was developed to anticipate the brand's innovative project that is destined to cross the boundaries of eyewear and current collections.   A unique design for a frame that can be worn either as glasses or as a glamorous hair accessory and emphasizes an ultra-modern urban look. An elegantly curved black shield covers the frame, which slips perfectly behind the lens, and is distinguished by an absolutely original shape and precious red-gold color.   A distinctive feature of the frame is the folding mechanism. At the press of a button the hairband transforms into sunglasses or returns to its original shape with one movement. The mechanism can't be seen by the observer as it is hidden under the temples. The original prototype was developed by Rodenstock and is applied by hand to all models.   A highly impactful premiere by Porsche Design for the launch of the exclusive Iconics frames project, the irresistible limited edition models for men and women. They are the perfect embodiment of the "engineered luxury" concept and will be genuine eyewear icons in the years to come.