Pramaor: at Mido 2013 with radical new developments

For Pramaor, Mido "has always been a reference event for its markets". A statement by president Nicola Del Din, according to whom the 2013 edition also "represents an important moment for our company. With special focus on house brand Blackfin, Pramaor is at Mido with, from a marketing and communication point of view, radical new developments on which we have been working for a long time and which – we are certain - will bring important feedback from the market on its perception of the brand and the company."   Considerable expectations, then. "Our expectations are very optimistic and based on objective elements that begin with absolute product excellence supported by customer communication that is increasingly clearer, effective and emotional."   Let's go into detail about the new products you will present on this occasion. "The new Blackfin product for 2013 is Blackfin itself and its entire collection. Throughout these years of development we have achieved high levels of materials, technology, quality, finishes and design which make Blackfin unique in its reference segment on the world market. I think we can proudly say without fear of contradiction that in this segment of the market there is no other eyewear on the planet that encompasses so much technology, innovation and quality as Blackfin."   Research and innovation seem to be key words. Do they really represent the sector's reference point? "In the context of such a dynamic market they should represent it. Objectively-speaking, they frequently represent only one element of communication that does not reflect reality. In Pramaor, they represent the lifeblood of our project. Without them our strategy would be unfounded and there would be no sense in the existence of our company. For us, research and innovation do not mean extraordinary products and materials alone, but also services that exceed customer expectations and state-of-the-art communication and marketing."   A stable domestic market, a foreign market giving positive signals. What is your approach? "We see the present sluggish economy as an opportunity to make a prudent but concrete move into numerous world markets. This approach calls for intense commercial management given the large number of relationships and contacts we develop every day because of the size of the company, but it gives us a way of being present and prepared in many markets when the economic context improves. Currently, our reference markets abroad are Germany, France, USA, Canada, Belgium and the Netherlands."   How would you describe your company? "We are a 42-year-old start up! We are supported by impressive product know-how that has been growing constantly for 42 years, but we are guided by dynamic young energy that in just a few years of innovation, ideas and enthusiasm has commercially revolutionized the company. This vertical control of our titanium offer enables us to offer a mix of products, materials, quality and service that is unrivalled on the world market." Nicola Del Din: "Blackfin is the only one in the world in its reference segment"