Out of Mido: the count down has already begun

A small taste of the Out of Mido: "outside" the exhibition, but "inside" the city Well-known designers and up-and-coming young talents will be taking center stage at this event: frames that pay homage to the great names in architecture and eyewear that is a tribute to music, movies, and art. As well as eyewear – sun and vision – that is reminiscent of important Italian cities by reproducing their skylines on the side pieces. A small taste of the Out of Mido: "outside" the exhibition, but "inside" the city.   Alain Mikli - Alain Mikli has been creating "eyewear for seeing and being seen" for 35 years now and the name stands for passion and know-how. Technical values always go in tandem with aesthetics: "correction and distinction" , as a result of unique materials, exclusive technologies and just the right dose of provocation.   Oliver Peoples - Oliver Peoples was set up in Los Angeles 25 years ago thanks to the visionary eyewear designer Larry Leight with the intent of being the most prestigious and culturally distinctive eyewear brand. The collection has a vintage soul and over the years has won over a loyal public as well as intellectuals and celebrities. It is now distributed in more than 65 countries.   Mazzucchelli - With more than 160 years of experience, product innovations and a broad spectrum of offerings, Mazzucchelli is the leading supplier to the eyewear market and also works in many other sectors such as fashion accessories, costume jewelry and design items. Mazzucchelli's creativity allows it to interact with the fashion industry, to communicate with the designers of all international labels -- for which it develops bespoke products -- and to churn out a steady stream of trendy ideas and avant-garde projects. The strength of Mazzucchelli is tradition but with a contemporary twist.   ArtFrameTotalArt - ArtFrameTotalArt marries art and craftsmanship. Young Milanese sculptor Francesco De Molfetta decided to associate his talent and works of art with the most leading-edge masters in the eyewear industry. His desire to venture into new fields where creativity can be freely expressed made him choose eyewear design as his preferred activity. The result is the out-of-theordinary ArtFrameTotalArt brand, where the credo is all about customizing products to make them veritable collectibles.   Charmant - Charmant presents an extraordinary vision frame from the group's well-known house brand LineArt CHARMANT. Not only does the new "Opera" collection express a new dimension in style, comfort, materials and technology, it's also a composite concept of contemporary eyewear, and is the brand's latest achievement in the eyewear sector. The modern beauty of women's profiles is emphasized by enhancing them with the delicate dazzle of Excellence Titan, the exclusive titanium alloy created by Charmant, a superior quality material that guarantees an extremely comfortable fit.   Chimmm ...... by simon chim - «I wanted to make eyewear that would be a bespoke and not a mass production product, so I came up with the idea of covering the frame with printed paper, using a method that can only be done by hand, and then finishing it with a multiprotective and waterproof coating. The result is unique eyewear, than can be worn in any season, and what's most important, it's ecofriendly», said Simon Chim, the Chinese creator and designer of the Simon Says Concepts range.   Deseye - Deseye, a company based in Montebelluna and Reggio Emilia, is on the optical market with two collections: Okki Factory, made entirely by hand in Italy and which stands out for its research into gluing different materials such as cellulose acetates and fabrics and for its large, sophisticated shapes; and Deseye, a range that is hand painted. Both collections originated in a creative think-tank that churns out proposals whose out-of-the-ordinary design and evocative strength of color allow the wearer to truly express his or her personality and uniqueness.   Epos - Epos takes its name from the epic poem that tells of heroic deeds and has dedicated its eyewear collection to the gods and heroes. The standout feature of the collection is its vintage style. Its cellulose acetate eyewear with an unmistakable Italian quality has something ageless to it, and the eyewear in metal, an element of strength par excellence, is a tribute to the courage and enterprising spirit of heroes. Harmonious shapes teamed with sober, natural colors borrow from the elegance from the last century and rework it in a modern key.   Giorgio Fedon 1919 - It has been almost 100 years since Giorgio Fedon started producing eyewear cases in a small workshop in Vallesella di Cadore, in the very heart of the Dolomites. The history of Giorgio Fedon & Figli Spa, a leading name in the industry of eyewear cases and accessories, is deeply rooted in Italy, as are the talent and creativity that have traditionally distinguished it. The company's experience lies behind the origin of the Giorgio Fedon 1919 label: young and dynamic, in next to no time it has carved itself an important space among the fans of a minimal look. Precious materials and a sober design are the distinctive traits of all products signed by Giorgio Fedon 1919.   JPlus - Jplus was set up in 2009 by Alessandro Martire who set out to create a distinctive signature that did not have any social labels attached to it. He and partner Andrea Toller share the essence of the "Way of Life" brand. The design philosophy behind JPLUS has given rise to a "CROSS BRAND" into which thoughts and passions can be channeled. This is not associated with just one product but with a system, with the desire to reach out to sectors that are related and complementary to eyewear.   Lara D' - LARA D', a young architecture graduate from IUAV in Venice, will be at Out of Mido with a range of vision eyewear and a limited edition of 5 exclusive LARA D' styles that hark back to the history and big names of architecture and design. Shapes, designs and materials have been melded together to create a one-of-a-kind collection that is handcrafted in Italy, features a subtle palette of colors, and ends up having the right mix of style and creativity. This work aims to be a humble tribute to the history of design, an ever evolving history that offers a great deal of inspiration and lessons in style.   Look Occhiali - Sharing, reliability and research are the underlying principles of the 'Look the concept factory' project, which started out as a small artisan workshop in 1978 and now avails itself of a network of highly specialized companies and professionals, from a variety of backgrounds. A veritable powerhouse of ideas, it works in more than 60 countries across the globe, while maintaining the heart of its manufacturing activity in Europe -- the northern Dolomites -- where the project originated, and where more than 200 people work in a 11,000 sq.m space.   Silhouette - It was 1964 when the Silhouette dream began: to create eyewear that was not just a plain accessory but an integral part of the wearer. This vision continues to be replicated today by Silhouette and is achieved by means of products which undergo a production process that is 'artisan innovation'. Innovative in styling and design, contemporary and artisanal because most are hand crafted. In 1999 Silhouette revolutionized the eyewear industry with its Titan Minimal Art eyewear, no frame, no hinges or screws, and weighing only 1.8 grams, thus encapsulating the timeless value of lightness; because eyewear cannot be influenced by shifting fashions, but is the unique expression of each and every person.   The Quiet before - The Quiet before stems from the intent to bring together the various artisan skills, acquired over many years and deeply rooted in Italian towns that are unknown to most of us. The result is a collection of fashion accessories that epitomizes design, craftsmanship and innovation. Luxury objects that emphasize the individuality of every person, to make an elegant statement, and to become the travelling companions of the untiring explorers of what life is all about.   Traction Productions - Originally a producer of hair accessories, the company turned its focus to eyewear production in 1930. In the first collection, Thierry Gros set out to express a kind of "aesthetic split". Concentrating on the Californian modernity-French sophistication dichotomy, the 126 vision and sunglass styles are a delicate game of materials, shapes and colors, but closely follow the latest trends or even anticipate them, but speak the same chic language.   Vanni - VANNI and DERAPAGE are the brands of Turin-based company Nico-design, which started out in 1987 as the offshoot of an important business experience in the automotive sector. In 25 years the two brands have made a name for themselves on the global eyewear designer market. The company's strengths are its innovative research into materials and construction methods, its frame assembly and research into style to make Italian products with an out-of-the-ordinary design. VANNI is at Out of Mido with its Icons of Italy eyewear reflecting the skyline of Turin, Milan, Florence and Rome. DERAPAGE instead is presenting its high-tech MoleCube collection, which introduces an innovative patented hinge.