“O bevi o guidi” (Drink or drive) is the new campaign by Assobirra

3D glasses simulate the effects of drink-driving in order to raise awareness among young people "Guida tu la Vita - o bevi o guidi" (Be in control of your life - drink or drive) is the theme of the new awareness campaign promoted by Assobirra.   After a first stop-over in Turin, the Assobirra experience tour, which promotes the responsible drinking of alcoholic beverages, has recently landed at the Ancient Port of Genoa.   Wearing a pair of glasses that alters one's perception to simulate the effects of drink-driving and thanks to a simulator that delayed reaction times at the steering wheel, youngsters were able to experience the risks and sensations that they run when they get behind the wheel under the influence of alcohol.   Testimonial of the initiative was TV star Matteo Viviani who lost his driving license in the simulator's test: "We are not saying not to drink, but not to drink if you're driving."