New partnership for Brands O.I.

Agreement signed with Colors in Optics for sale of Cesare Paciotti Eyewear on the US market Brands O.I. and Colors in Optics recently reached an agreement for the sale on the US market of the Cesare Paciotti Eyewear line launched at MIDO 2013.   Founded in 1978 by Sanford Hutton, its current president, Colors in Optics is a leading company in the US market for the distribution of high-end eyewear in the most important department stores in the United States.   Already distributor of successful brands, the company is known throughout the States for its ability to position its products through collaborations with jet-set celebrities, the natural testimonials of the eyewear lines under license (Jessica Simpson, Melanie Fiona, Jay-Z, Trey Songz...).   The Cesare Paciotti Eyewear collection launched by Brands O.I. in Milan on March 2 comprises 24 models in various colors; vivacious, aggressive and, obviously, the only ones of their kind. Sales throughout the United States are scheduled to begin end May.   All the frames are 100% Made in Italy and are differentiated by a laser-engraved serial number on the end of the temple, which allows them to be traced and makes the accessory unique.   Brands O.I. is a company that is totally dedicated to supporting and promoting Made in Italy by manufacturing in the country and contributing to add value to important Italian designers. Currently, Brands O.I. sells directly to over 1,000 stores in Europe, has distribution partnerships in 22 countries, and exports over 60% of its products.