New Marketing Manager for Essilor Italia

Alessandra Barzaghi joined the Essilor team just a few days ago On May 20 Alessandra Barzaghi joined the Essilor Italia team as the company's Marketing Manager.   Alessandra Barzaghi, class of '73, is a graduate in business and economics from Università Cattolica, Milan, and gained experience through management roles in important brands in the cosmetics sector when she began her career at L'Oreal.   Subsequently, she joined the Intercos Group, where she was responsible for international marketing and communication and was appointed Pupa senior brand manager and marketing manager for the Be Chic and Borsari brands.   Alessandra Barzaghi will report directly to Massimo Barberis of Marketing and Sales Management and coordinate the dynamic marketing division's team: "We are very confident about this choice;" - Barberis stated – "on the one hand, it will bring innovation because she comes from a non-ophthalmic sector and, on the other, it will enable us to be closer to outlets".