National Association of Vision Care Plans to Present ‘Retailization of Healthcare’ Webinar

LOUISVILLE, Ky.—"Retailization of Healthcare: The Future of Marketing" will be the subject of a webinar being presented by the National Association of Vision Care Plans (NAVCP), Oct. 22, at 1 p.m. Citing that the customer journey and marketing have changed forever, the NAVCP encourages health care benefit companies to stay competitive by changing the way they approach customer engagement, from acquisition to activation to loyalty. The webinar will be presented by Lindsay Resnick, chief marketing officer of KBM Group's Health Services Division. Registration is available for $50 for members and $100 for non-members.   See more