
Look The Concept Factory design by Augusto Valentini
"Why Out of Mido? Because we are passionate about design and believe that relationships with the final consumer are important During an interview on Out of Mido Tv, designer Augusto Valentini talked about his relationship with Look Occhiali which "has lasted for years and is based on a shared passion for design, with the values and its laws applied to eyewear that we give the added value of authenticity through a product made in our structures". "On this occasion, we put the accent on one of the newest concepts that we have called Inside, because on the inside of the frame there is a small, slender frame with a dual aesthetical and structural value" the designer explained. "For Look, the key is authenticity. It is very important to have a direct relationship with the final consumer in order to share with him a passion for things that are made well". Let's listen to the interview!