Locman at Pitti also with eyewear
A vision and sun collection for 2013 marked by lightness, high-tech materials and absolute color Created by the prestigious Italian brand of timepieces, the Locman eyewear collection pursues research and experimentation through the introduction of innovative and leading-edge materials. Advanced technologies for the sun and vision models guarantee unparalleled lightness and performance, thanks to the predominant use of beta-titanium and carbon fiber combined with plastic and rubber. Locman's technological prerogative expressed in very strong aesthetics is a recurring element of the collection. For the first time, the evident filaments of the fiber have been colored with a painting procedure, thus adding brilliance and becoming the distinctive feature of the temples of an exclusive optical frame in Allutex. The model, which was with great success at the latest edition of Mido, is intended for particularly demanding consumers. The other indisputable protagonist of this collection is color, skillfully used. This is most noticeable in one of Locman's bestsellers, tear-drop sunglasses in titanium with temples in carbon coated with gumix. Available in a vast range of colors, the model is based on the same concept as Locman watches with replaceable straps. Consistently with a very definite product philosophy, Locman applies to eyewear the same aesthetical and quality values that are an intrinsic part of its timepieces by customizing its rimless frames in an almost tailor-made manner. Clients can choose from 24 lens shapes, two bridge sizes and two sizes of carbon fiber temples with the help of their eye care professional, thereby establishing an almost direct relationship with the manufacturer. Therefore, Locman's vocation is oriented toward versatile and dynamic accessories that can be quickly changed and adapted to the needs of the end-consumer. Shapes are essential with frequent references to vintage styles, especially for the frames in colored titanium. Thus, an interesting contrast arises with the high-tech manufacturing techniques and materials used, that also include injected and acetate frames. Particularly suitable for the summer and the sea are injected sunglasses in bright red or white, or in the camouflage version with mirrored lenses in gold or deep blue. They are extremely versatile models, since they combine the high technical value typical of Locman with a price that is totally affordable. Origins and tradition are conveyed by the model names, that hint at an ideal, romantic journey to the locations and beaches of the Island of Elba, where the watchmaking company has its headquarters.
