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Karl Lagerfeld stars in a video game

Karl Lagerfeld stars in a video game

The object of the game? To remove the inseparable glasses from Chanel's creative director The creative director of Chanel has never been seen without his inseparable sunglasses and it seems than not even his cat, Choupette, has ever seen him without them.   To confirm this fact and show the limited edition sunglasses collection created in collaboration with Optic 2000, Lagerfeld has become Tokidoki and is the star of a video game.   The mission (impossible) is to steal the sunglasses with a click. Only residents in France will be able to win a pair of sunglasses from his collection, while others will at last see the eyes of the eclectic German designer.   The game is available on Jeveuxleslunettesdekarl.com and Karl provokes players by inviting them to take his glasses; he moves agilely and performs ninja movements to escape.   During the game, remarks that annoy the player can be heard in his unmistakable voice: "You really do need glasses!", "Ah, you've woken up at last!", or worse "Karl has no more time for you", accompanied by a snort.
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