GloryFy: focus on the Italian market

Christoph Egger: new models include Deja Vu in the Vittorio Brumotti version For Gloryfy the Italian market is becoming increasingly important and this is why Mido is a particularly significant event. "Mido" – explained Christoph Egger, managing director of the Austrian company – "is an unmissable opportunity for presenting our new collections at an international level, for meeting our clients and creating new business opportunities. We hope that the Exhibition will be successful and we aim primarily at increasing awareness of our company, technology and the Gloryfy spirit!"   Let's talk about the new products you will present on this occasion. Is there a common denominator for eyewear in 2013? A particular color? "We have two new products: eyewear in the Sportstyle collection, with numerous models designed in collaboration with many international athletes, our "heroes", such as Jason Polakow or Orlando Duque. In addition, we'll launch the brand-new sunglasses collection Lifestyle, also featuring the unbreakable technology, but more oriented toward everyday life and leisure time. One of the models is Deja Vu in a version signed by Vittorio Brumotti!"   Are you also convinced that research and innovation really are the reference point of the eyewear sector? "Absolutely yes. For a new brand especially, it is imperative and fundamental to invest in research and development."   Which markets are the most important for your company? "As we are an Austrian company, our first reference markets are Austria and Switzerland. In 2013 the aim is to focus also on the Italian market, which is becoming increasingly important."   Which word describes your company? "Unbreakable!"