Eye Style presents Montblanc Eyewear S/S 2014
An exclusive preview during Men's Fashion Week in Milan During the Men's Fashion Week in Milan, Montblanc and Marcolin celebrated the exclusive preview of the Spring/Summer 2014 eyewear collections in Eye Style at 17 Via S. Pietro all'Orto. Eye Style is a Marcolin multifunctional space created to offer a new experience in the optical sector, as well as a showcase in one of the main streets in Milan's quadrilateral of fashion. An elegant space-cum-treasure chest, it hosts a selection of the Group's brands, including eyewear of artisan design and refined dynamism in a unique setting for conveying and displaying classic, glamour, fashion, special and limited edition models. At a special cocktail event, guests had the unique opportunity of watching the presentation of men's eyewear model MB 454S, which is part of the Spring/Summer SS 2014 collection by Montblanc Eyewear. Presented to the public for the first time, the sun model has the classic allure of a pilot shape, though in a contemporary key; the polished gray frame features metal temples enhanced by a special knurled pattern and the company's distinctive emblem. The detail distinguishing this aviator is the black leather top bar inspired by the Montblanc Meisterstück Selection line of leather products. The dégradé effect of the gray lenses contributes to the elegance of a model made for a modern man with refined tastes. On Saturday, June 22, Eye Style focus and interaction was totally dedicated to Montblanc Eyewear with a selection of prestigious designer models. The Montblanc eyewear collection combines the values of artisan tradition and eternal aesthetics with a refined lifestyle. While remaining faithful to the traditional principles that distinguish Montblanc creations at world level, this latest collection of eyewear explores new designs with the use of decorative elements and precious materials in a style that is both discreet and contemporary. Craftsmanship, elegance and uniqueness are the throbbing heart of Eye Style and Montblanc. United by the same attention to detail as well as to the identification and use of selected materials, they offer an experience and a product that are the only ones of their kind.
