Essilor Announces Consumer Ad Campaign Initiatives During National Sales Meeting

COLORADO SPRINGS, Colo.—Yesterday Essilor USA, a division of Essilor International, announced a series of consumer advertising initiatives for 2013 during their national sales meeting being held here this week.   The campaigns will use TV, with focus on cable, radio both traditional and online, consumer magazines, digital, PR and social media plus in-office POP, according to Sharee Rajan, associate director, Crizal.   Read the article on VMail