Charmant-Z and Line Art at Fuorisalone 2013, side-events at the Milan design week
The company is a high profile exhibitor of Out of Mido, held at the Nhow Hotel in Via Tortona In the wake of international acknowledgements recently acquired by the Charmant group for its leading brand, Charmant-Z continues its steady evolution in 2013 by launching the latest models that mirror the perfection of "Made in Japan." They were also displayed at Out of Mido from 11 April until yesterday. The perfect fusion of innovative materials and advanced technology, the brand's frames are emphasised by refined shapes that appeal to adult consumers who set no budget limits when it comes to stating their individuality and personal style. As symbolised by the Z, the last letter of the alphabet, the brand focuses on creating eyewear for men that transcends perfection through unceasing evolution. LineArt's collections Opera and Tenor were also protagonists at the Fuorisalone. "Opera" not only expresses a new dimension of design, style, comfort, materials and technology, but also embodies the composite conception of contemporary eyewear, the brand's ultimate goal in this field. This model highlights the modern beauty of female profiles, subtly defining them with the delicate sparkle of Excellence Titan, the exclusive titanium alloy created by Charmant. This material, which guarantees high comfort wear, is designed for the most demanding clientele that deserves the very best. With the new collection "Tenor," LineArt CHARMANT addresses men who have a preference for stylish top quality accessories. The brand makes use of Excellence Titan, the Charmant Group's exclusive innovative material that represents new generation eyewear. The collection's sober sophistication evokes the strong serene tone of a tenor's voice. Every model enhances the male professional look with refined sophistication and the most innovative comfort. Light curved frames enriched by the precious elegance of slender side pieces with slightly inclined metal accents. Excellence Titan: a material that represents new generation eyewear, and the most innovative result of the Charmant Group's ongoing passionate research and development efforts. High flexibility titanium studied for numberless design solutions and very high comfort standards. Absolutely free of nickel and easy to process, the material has a special memory that maintains the original shape of the frame. All Excellence Titan eyewear collections proposed by Charmant offer amazing lightness while mirroring the latest fashion trends. A goal of the utmost importance for the look and feel of new generation eyewear.
