ARAV launches Silvian Heach Eyewear for S/S 2014

Sun and vision eyewear to complete the brand's lifestyle From Spring/Summer 2014 Silvian Heach will expand its offer and propose the first complete collection of sun and vision eyewear for the aficionados of the brand.   The 18 vision and 7 sun models all come in four different colors and will be on sale from October 2013, ahead of the next summer season. The project was prepared totally in-house and envisages widespread coverage of Italy through the specialized wholesale channel for eye care professionals. To achieve this distribution target, ARAV has invested in the creation of a dedicated sales network.   Mena Marano, CEO of the ARAV group, owner of the Silvian Heach brand, stated: "This project is consistent with our willingness to expand and complete the lifestyle of the Silvian Heach brand. The biggest challenge stems from the decision to enter the optical distribution segment, which is completely new for us."