Adlens®: new expansion stage

The year has begun with numerous developments for the Oxford company: international PR agency, innovative website and debut on social networks Adlens®, the company that specializes in the development and sale of lenses with easily adjusted focusing, continues its development plan in 2013. New projects include substantial online activity in a renewed website, a campaign on social networks and the global expansion of distribution.   The result of an extraordinary philanthropic initiative that became an internationally-important company, Adlens® has recently increased its global presence by entering into a joint venture with Mondottica, which distributes eyewear throughout the world. Signed last October, the agreement led to the birth of Adlens® Europe, a strategic partnership that will promote the sale of Adlens® products on the European market.   To strengthen its visibility and brand awareness, Adlens® has opted for communication agency Zed_Comm, which will now handle media relations and public relations activities in the world's trade press. With over 25 years' experience in optics and eyewear, Zed_Comm delivers innovative ways of communication, promotion and marketing that guarantee high levels of performance.   Through a combination of proven and effective services, the agency ensures that its clients achieve their strategic communication and marketing objectives.   Adlens® is targeting the online world by launching a new website: the evocative, modern, practical and simple design of the portal gives immediate access to all the latest news also thanks to links with Twitter, Facebook and LinkedIn pages. Adlens® is also expanding its YouTube channel by continuing to add new content, including the first of a series of demonstration and preliminary videos scheduled to appear by end January.