80th anniversary of Lacoste Eyewear

A new and exclusive celebration collection To celebrate the 80th anniversary of its foundation, Lacoste has created an exclusive collection revisiting the brand's timeless style with reinvented symbols, materials and codes that represent the "Unconventional Chic" campaign. The two new sun models are "Edition" and "Unexpected", each one of them enhancing a particular aspect of the brand's personality.   Edition (L148S) The sunglasses in the "Edition" collection were inspired by a historical model launched in 1986: a man's luxury aviator with a double bridge. Faithful to their style but with a decidedly contemporary look, Edition aviators have delicate piping along the frame: a reference to the look of Lacoste's sportswear.   Unexpected (L149S) The "Unexpected" collection is a surprising projection of the brand towards the future. Backed by its glorious 80-year history, Lacoste plays with its codes in 3 modern sun models with character.   In addition to frames, the collection offers exclusive packaging and a three-piece display with a dedicated new visual.