Occhibelli Group and Genio Lab: achievement of 2011 goal

100 new members last year and a world of services for improving the work of outlets Year-end expectations were successfully met by OcchiBelli Group. With over 350 members and an additional 100 over the past 12 months, it has been consolidated as the most important purchasing group in the north of Italy. A service with high added value and the persuasive power of affiliation have also reduced member defection to a minimum.   Despite the difficult economic situation, the Group has made a name for itself in the reference market and for independent opticians it has become a restriction-free, flexible partner with the ability to guide them in their market choices. Occhibelli Group provides an "all round" service that ranges from easy purchasing terms with multinationals to stocks of branded products exclusively for members. The Group also guarantees the most advantageous agreements with a wide range of suppliers of services for outlets and undertakes to produce free advertising campaigns for its affiliates. OcchiBelli Group makes billing easier as it can be centralized or direct to the optician. It also has an efficient optical service center in Verona: GENIO LAB.   Genio Lab is the result of an idea by Group president Claudio Morganti. Set up in 2007, it is an efficient structure organized to meet the needs of opticians with professionalism. In addition to a laboratory for assembling eyeglasses and a service for selling standard and prescription lenses with over 35,000 items available for immediate delivery, Genio Lab also has a vast showroom where opticians will find a large selection of contact lenses, liquids and accessories by leading brands, pre-mounted lenses and frames. There are no minimum quantity restrictions and it is available for Group members as well as non-members.   Moreover, all Genio Lab customers have exclusive access to two lines of frames: A.D. and Arthur Von Degerfeld. The style of the former collection is typically international whereas the latter is the outcome of a totally Made In Italy project.   The exclusive Express Service provided by Genio Lab is an innovative purchasing method that cuts delivery times in half by ordering eyewear from the laboratory. Opticians receive complete products that have been assembled and are ready to sell, thereby eliminating the problem of keeping stocks.   OcchiBelli Group and Genio Lab have once again proved that they are a successful duo that lives up to expectations and enables opticians to work more effectively and faster by optimizing their time and work.