Oakley launches Radarlock
CEO Colin Baden: "This eyewear is a game changer that defines our relentless pursuit of innovation" Oakley, Inc. has announced the launch of RadarLock™, a revolutionary new performance sunglass. Optimized with Oakley Switchlock™ technology, RadarLock makes lens changing easier and faster so athletes can take full advantage of Oakley's vast range of exclusive tints. Numerous athletes will rely on Oakley RadarLock technical eyewear for winning a gold medal at the London Olympics, including Bryan Clay, Oscar Pistorius, Mark Cavendish, Lolo Jones, Javier Gomez, Cadel Evans, Kerri Walsh and many others. The new Oakley design is expected to play a major role in a variety of disciplines such as cycling, track-and-field, rowing, shooting, tennis, canoeing/kayaking and beach volleyball. "RadarLock is a game changer that defines our relentless pursuit of innovation", said Oakley CEO Colin Baden. "This revolutionary product is the ultimate expression of the superiority of Oakley frames and lenses. It is fitted with a completely new and ingeniously simple system for changing the lenses which lets athletes insert the best lens tint to optimize vision and competition performance. RadarLock takes the idea of 'adapt and conquer' to the extreme." Oakley Switchlock technology makes lens changing fast, easy and problem-free. A simple unlocking mechanism releases the mounted lens so that another one can be inserted instantly. Athletes can adapt their vision to any environment and changes in light by switching quickly to the lens tint that gives the best combination of filtering, color balance and visual contrast. Oakley has designed a wide range of premium performance lenses for RadarLock and they are all optimized with the incomparable clarity and protection of High Definition Optics® (HDO®). Baden continued: "Oakley's approach to innovation and peak performance is simple: if it's not good enough for the world's best athletes, it's not good enough. With conventional technology, lens replacement can be awkward and time consuming. The greatest athletes in the world deserve better, so we started from scratch to completely reinvent the concept. With Switchlock technology and other innovations at the top of the sector, RadarLock is essential sports gear and the ultimate sports performance product." Before the invention of Switchlock technology, no mounting system held interchangeable lenses in place without causing slight bending. Even with non-prescription lenses, the slightest bend can alter optical properties and cause visual distortion. With Oakley's innovative system, the lenses are held so securely that the frame/lens combination meets the strict impact standard based on ANSI Z87.1 test methods and there is no lens bending that could compromise optical clarity or fidelity. The frame is composed of O Matter® - a strong, lightweight material – and features a Three-Point Fit that guarantees perfect optical alignment for incomparable comfort all day long. Unobtainium® components increase grip with perspiration and interchangeable nose pads ensure a secure and customized fit.
